News

Alevè-Eclettica

An original use of materials for a unique style

Alevè Eclettica is the new designer collection for today’s home. In defining the character of this collection, Stosa Cucine has juxtaposed different solutions for an unmistakable, personal touch. Dynamic, fresh compositions with a wide choice of elements with open modules allowing the kitchen area to flow into the living zone.

Maxim

Contemporary looks and casual but chic colours

It was one of the most highly anticipated and undoubtedly the most successful collection presented at Eurocucina 2012. Maxim, with frame doors and a choice of pastel finishes, is the latest proposal by Stosa for the contemporary segment, which introduces original new solutions for the kitchen. Maxim offers the possibility of creating even more individual compositions than ever, with new modules featuring open and closed units, large cabinets and islands that are perfectly suited to a modern lifestyle.

The Company

Stosa Cucine came second in the latest survey by Ambiente Cucina of companies that have grown consistently and continuously in recent years, taking the silver medal. This ongoing commitment to growth has also given rise to new marketing initiatives and new communication solutions, such as the Company Newsletter. The newsletter is a valuable tool which, each month, will keep employees up to date with the most significant new developments in the Stosa Cucine world.
The Stosa Cucine Linkedin profile is now online. After the highly successful Stosa Facebook fan page, the company has now joined the world’s leading business-related social network created to link different professionals. Search for Stosa S.p.a. and add the company to your Linkedin profile to keep connected with your colleagues.

New Markets

Stosa Cucine continues its expansion in foreign markets, setting its sights on new and important goals. The Russian market, which is a driving market for exports, is evolving with new and significant openings in Moscow and neighboring areas. These optimal results have led the company to create a dedicated model such as Dolcevita. Also the Far East segment is growing with a strategic commercial partnership in Singapore. Another export goal for 2013 is to strengthen markets that have already been launched and are growing today, increasingly sensitive to “Made in Italy” products. In this spirit Stosa France was established, the new business unit in France coordinated by Sales Director Pascal Colin. This is a division that will focus exclusively on France characterised by a growing and target oriented kitchen department distribution.

2013 advertising campaign

This year’s press campaign is packed with creative ideas and vitality. After the “Mi Piace” (I Like It!) campaign of the past two seasons, this year the company presents a new image that is coherent with a fresh and youthful concept of kitchen design. The bold, modern photographs portraying the latest collections in the catalogue are complemented by five short but incisive testimonials. Alongside the photographs of the kitchens offered by Stosa Cucine, five very young chefs identify and express the values and characteristics of the collections themselves.

New Showrooms

February was a busy month for events and inaugurations. After Genoa, Florence and Caserta, Stosa Cucine finally added Milan to the list with a new Stosa Point showroom inaugurated on Thursday 7 February in collaboration with Castoldi. Situated in the heart of the city-central Porta Romana area, the modern and airy new sales point has been conceived to enhance the experience of purchasing a Stosa collection kitchen. The inauguration included a cooking demonstration hosted by the Okite and Gambero Rosso touring show, which was attended by journalists, enthusiasts and professionals. But that’s not the only news – Terranuova Bracciolini in the Arezzo area recently gained its own Stosa store, where customers can experience the quality of our products at first hand.
Stosa S.p.A. INFO LINE: 840 000 691 | www.stosa.it